Marketers And SM Managers
Marketers use Groouply, the first Facebook group keyword notification tool, to get an email notification everytime a keyword of their choice gets mentioned in Fb groups of their choice. They get an email with all the relevant posts they need to check out and interact on.
Brands and Communities
Brands use Groouply Facebook keyword alerts to display their groups activity on their websites. They can easily do that by creating a widget based on Groouply's API.
Event Managers use Groouply to display groups activity during events.